CRM for Australian installers
Instora is an Australian installer CRM and operations platform for solar, batteries, air conditioning, hot water, EV chargers, and growing field-service installation teams.
Built in Australia for Australian installation businesses
The daily drag
Every tool you bolt on adds another place to check. The cost shows up as slow follow-up, forgotten jobs, and customers left guessing.
Missed leads after busy site days
Manual follow-ups living in inboxes and notebooks
Jobs tracked across spreadsheets, messages, and memory
Quote and installation pipeline confusion
Customers chasing updates your team already knows
The Instora approach
Manage leads, quotes, customers, jobs, installers, follow-ups, and business visibility without stitching together spreadsheets, inboxes, calendars, and message threads.
Everything in one record
Nothing lost between teams
Features
Practical CRM workflows for installation businesses that need less admin noise and better visibility from first enquiry to completed job.
Built for solar now, with workflows that can support batteries, air conditioning, hot water, EV chargers, and more. One operating system for every job your team takes on.
Capture new enquiries, assign ownership, and keep every opportunity moving from first call to booked quote.
Keep customer details, notes, addresses, conversations, and service history in one accessible place.
Track quotes by stage, understand what needs attention, and help sales teams follow up at the right time.
See booked installs, in-progress work, handover tasks, and completion status without another spreadsheet.
Give office teams, salespeople, and installers clearer context before every call, quote, and site visit.
Reduce dropped opportunities with practical prompts for customer updates, quote checks, and post-install care.
Give owners a cleaner view of lead sources, pipeline health, revenue movement, and team workload.
Industries
Instora is not locked to one trade. It is shaped around the repeatable installation workflow shared by modern Australian energy and service providers.
Residential and commercial PV from enquiry to STC paperwork.
Storage upgrades, retrofits, and follow-on opportunities.
Split systems, ducted jobs, and seasonal service work.
Heat pump and replacement jobs with rebate context.
Switchboards, EV chargers, and efficiency work.
Any installation business that runs on leads and jobs.
How it works
Keep the operational flow familiar while giving every team member a cleaner place to work.
Bring in leads from calls, forms, referrals, and campaigns.
Manage the sales process with a clear, visible pipeline.
Track installation jobs from booking through to completion.
Keep customers informed before, during, and after the install.
See business performance without chasing reports manually.
Built for operators
A field service CRM Australia can actually use day to day: practical enough for small teams, structured enough for owners who need visibility as the business grows.
Pricing
Flexible plans are being prepared for Australian small-to-medium installation teams. Request early access to discuss fit, rollout, and requirements.
FAQ
A quick guide for installation businesses considering Instora for lead, customer, and job management.
No. Instora starts with solar installer CRM workflows, but the product is being shaped for broader Australian installation and service businesses.
Yes. The platform is designed around leads, quotes, customers, jobs, installers, and follow-ups, which also fit air conditioning, hot water, batteries, EV chargers, and similar workflows.
Yes. Instora is aimed at small-to-medium installation businesses that need clearer operations without adding enterprise software complexity.
Yes. The core workflow connects lead management, sales pipeline visibility, customer records, job tracking, team coordination, and reporting.
Yes. Instora is a cloud-based CRM and operations platform, so teams can access their work from the office or in the field.
The SaaS app is planned to run on app.instora.com.au first. Custom domain options can be considered as the product and customer portal features mature.
Early access
Book a demo and share how your team currently manages leads, quotes, installs, and customer follow-up.